Last night at our leaders meeting we talked about the idea of “branding” and how it could impact our student ministries at Bethel.  I know there are studies that go both ways and talk about the pros and cons of branding.  I think branding can have a positive impact and can help to give some ownership to the students if they are part of the process.

SO we have decided to launch a contest to come up with a name for our high school group and for our junior high group.  Two independent names falling under one umbrella.  We are excited about it.  Now I just need to create the postcard/ poster campaign for the contest and get them out.  Will there be prizes?  Yes.  Hopefully the students will like them.  I will post more on this as the contest starts to take on form.

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